Baltimore Technology Park Teams With TruePresence to Launch New Company Web Site
- National Leader in Internet Marketing Gives Data Center Web Site a Fresh New Look, Power to Drive Sales Leads and Manage Site In-house -BALTIMORE, MD – Baltimore Technology Park (BTP), a premier data center and the largest carrier-neutral facility in the state of Maryland, today unveiled its new corporate web site, located at www.BaltimoreTechnologyPark.com. Working closely with TruePresence, a national Internet marketing firm, BTP sought to revamp its web site to drive sales leads, make the design more visually appealing, and to better inform customers and prospects about the benefits of colocation at BTP. The site boasts a sleek new design and easily accessible information delineating why organizations should colocate their critical IT systems at BTP’s secure data center.
Since businesses have various reasons for seeking colocation at a data center, and because BTP’s colocation services assist businesses of all types and sizes, it is important for BTP’s web site to appeal to and inform people with varying levels of technical expertise. Thus, BTP tasked TruePresence with designing an eye-catching site that would also prove intuitive and informative to an array of potential visitors from disparate backgrounds, from C-Level executives to small business owners.
Over several months, developers from TruePresence worked closely with BTP's Director of Product Marketing, Jeana Chaffin, on the site. “We are delighted with the new web site TruePresence created for us,” said Chaffin. “The site conveys why we are the Baltimore-Washington, D.C. region's premier data center. It was vital to create a web presence that demonstrates our commitment to delivering the most secure, flexible, and reliable colocation services. And, with TruePresence's TrueBlue system, we have a great looking site that we can also manage in-house without relying on an outside vendor." TruePresence’s TrueBlue content management system allows BTP to instantly manage the quality and timeliness of the site’s content in-house.
The collaboration between BTP and TruePresence on the web site is unique because both companies are subsidiaries of Alabanza Corporation, which is also based in Baltimore. Alabanza Corporation launched TruePresence specifically to meet the growing business demand for effective and measurable Internet marketing programs to maximize return on investment. Key services include web design and development, search engine marketing, email marketing, online advertising, and hosting.
“Our main goal was to design and develop a site that would attract C-level executives," said Joel Fisher, Vice President and Creative Director, TruePresence. "Baltimore Technology Park is a perfect solution for companies that are serious about security and their data. We focused our energy on identifying and answering the reasons why someone would need BTP instead of
simply providing information about who they are.”
Baltimore Technology Park, which opened in March 2006, recently began a $4 million build-out of its current space to meet demand and anticipated growth. This 15,000 square foot build-out will create room for more than 250 server cabinets and more space for cages and suites. Of this, 8,500 square feet will consist of raised flooring available for colocation. The remaining 6,500 square feet will be designed for employee and client workspace, kitchen, break and conference rooms.
About TruePresence
TruePresence is a national Internet marketing firm dedicated to helping businesses of all shapes and sizes maximize their online potential. The company’s unique franchise approach lets clients work strategically with a local consultant, while a national team of web design, development, and online marketing experts builds, manages, and supports each client solution. Headquartered in Baltimore, TruePresence currently has 11 franchise offices operating across the country and is actively expanding to new markets. For more information, visit www.truepresence.com
About Baltimore Technology Park (BTP)
BTP is a new 30,000-square-foot, purpose-built facility that provides the highest level of security and redundancy for businesses of all types and sizes who require reliable data center services. BTP’s corporate headquarters are located at 10 East Baltimore Street, Suite 1000, Baltimore, Maryland 21202. For more information, send email to sales@baltimoretechnologypark.com, call 1-877-293-5615 or 410-500-4050, or visit us at www.baltimoretechnologypark.com
Media Contact:
Kent Streeb
Kaya Communications
kent@kayacommunications.com
P: 530.908.9225